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Rowena Reed Kostellow created 3-D design education in the 1930s for teaching, seeing, and creating beautiful designs today

The Rowena Group was established in 1988 to celebrate and communicate the teaching methodology of one of the most recognized design educators of the 20th century. She taught five generations of designers. Today, her teachings are part of industrial design programs worldwide.

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Rowena critiquing student work
Newsletter
June 1, 2025

Congratulations to our 2025 Student Award Winners!

Winners received cash prizes, honoring Rowena’s wish to reward excellence, as well as provide students with the resources to travel and enrich their education as industrial designers.

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Louis Nelson
News
Dec 13, 2024

Pratt Mourns Louis Nelson, Industrial Designer and Chair Emeritus of the Rowena Reed Kostellow Fund

Louis Nelson received his BID and MID at Pratt and was known for his design of the Korean War Veterans Memorial mural wall in Washington, DC.

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Ayse Birsel and Bibi Seck
Awards
Sept 24, 2024

2024 Rowena Award to Ayse Birsel, Bibi Seck, and Joshua Longo

These designers represent a wide range of industrial design, from transportation and furniture, kitchen tools, and sculpture worldwide to the design of living itself.

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Read article

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Our mission is to promote Rowena’s 3-D foundation methodology through scholarships, publishings, and programs and to celebrate her unwavering conviction that beauty and the thoughtful manipulation of space and form are core to product, visual, and architectural design.
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Initiatives
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About
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